The Easy Way

If someone can’t make ends meet, we’re going to deal with the problem, one way or another. We can be proactive, or we can deal with the fallout. Let’s start with hunger. How should we go about this? Well, let’s see…

• This problem is important, so we better cooperate instead of compete.

• It’s really important, so it just wouldn’t be right to get paid well to do it.

• And resources are scarce. (Well, food isn’t, but still.) So right, scarcity, so we better make sure only the truly “deserving” get our attention.

But this is all crazy. Markets were made to solve exactly this type of problem in the most efficient way.

Look what happens when we give our neighbors cash:

• We engage the market, where we compete and bring our A-game, instead of trying to figure it out after hours.

• People who work on the problem can make money doing it, and a lot if they do it well.

• Abundance is no longer wasted, and we focus our ability to innovate on the most important problems.

Give cash. It’s easy to do, and it solves the problem better than any of the alternatives.